A headless storefront for a design-led brand
Launched an editorial, headless e-commerce experience with sub-second page loads and a CMS the team loves.
- Industry
- E-commerce
- Timeline
- 3 Months
- Platform
- Web
- Live website
- Private beta
0.8s
median page load (LCP)
Pages load almost instantly, even on mobile networks.
+27%
mobile conversion rate
More mobile visitors complete their purchase.
100
Lighthouse SEO score
Structured content and fast pages lift search visibility.
5 min
to publish a new story
The marketing team publishes without a developer.
Placeholder quote — our store finally feels as considered as our products.
The challenge
Maison Verre's theme-based store looked generic and slowed down with every app they installed. The marketing team also wanted to publish rich editorial stories without a developer.
Our approach
We moved the storefront to a headless architecture: Shopify for commerce, a structured CMS for content and a statically generated front end that revalidates on publish.
The outcome
Pages now load almost instantly on mobile, stories ship in minutes, and the brand finally has a site that feels as considered as its products.